one-pager-impact - The Butterfly Button

The Butterfly Button is a social-tech initiative that provides individuals with knowledge and clear guidance on where to find help.
Integrated into websites and digital spaces, it ensures access to essential information in a safe and trace-free way, guiding individuals with clarity and confidence toward official services.

Guide forward
Guide individuals toward trusted and authorized channels

Promote awareness
Deliver clear knowledge and tools, supported by AI-driven guidance

Add the Butterfly
Enable discreet and trace-free access to a safe digital space

Scope

Estimates published by the World Health Organization indicate that around 1 in 3 women worldwide have suffered or will suffer physical and/or sexual violence from intimate partners during their lifetime.

Domestic violence is a worldwide epidemic

47.8% of women and men in the US experienced domestic violence and did not report it to the police

1 in 3 women, an estimated 736M worldwide, have experienced or will experience some form of violence in their lifetime.

Our Product

The Butterfly Button is an embedded feature created by a social impact initiative, founded on lived experience of domestic violence. It is designed to make support accessible in a safe, discreet, and trace-free way – ensuring that help is always within reach.

Seamlessly integrated into any app or website, the Butterfly Button serves as a discreet “escape button,” opening a digital safe zone where individuals can seek guidance and support without leaving any trace on their device.

Powered by AI-driven conversation and risk assessment, it provides users with reflection, awareness, and tailored guidance, while also connecting them to professional support when needed.

By integrating the Butterfly Button, platforms not only create greater awareness and provide safer access for individuals, but also demonstrate public commitment to turning digital spaces into places of trust, safety, and hope.

The Problem

Domestic violence is recognized worldwide as one of the most widespread yet often unseen challenges. In many cases, individuals remain quiet, held back by social or personal barriers that make it difficult to share their situation openly.

At the same time, it can be challenging for societies and institutions to fully recognize and address situations that remain hidden.
Without safe and easily accessible channels of information, these realities may stay unseen – leaving individuals without clear pathways forward.

The Solution

Creating a trusted and discreet digital entry point within platforms – a place users can safely turn to for knowledge and clear guidance, always accessible without leaving any trace, and adapted to their own language and culture.

Providing a discreet and safe environment where individuals can access knowledge, reflect on their situation, and receive assessment through questionnaires and AI-driven tools, helping them discover clear pathways forward to the state’s official services.

Engaging public institutions as active partners, turning platforms into discreet gateways that reassure individuals they are not alone, while highlighting the institution’s role in addressing one of society’s most sensitive challenges.