Netanel is a domestic violence survivor who experienced violence during childhood, experiences that deeply shaped the vision and mission behind The Butterfly Button.

With a background in criminology, work with at-risk children and vulnerable populations, and years of experience leading teams and complex projects, Netanel chose to turn personal pain into social impact and human connection.

Together with Perry, he co-founded The Butterfly Button with the belief that asking for help should feel safer, simpler, and more human, and that no one should have to face violence or emotional distress alone.

Over the past several years, Netanel has led The Butterfly Button initiative alongside a global team of employees and volunteers, helping grow the initiative into a platform now active in more than 155 countries and reaching millions of women and men seeking support around the world.