The Butterfly Button is a discreet access layer that enables safe, trace-free entry to guidance and local support – allowing digital platforms to offer a trusted first step toward help

Guide forward
Connect your users to trusted help & resources

Promote awareness
Provide your visitors with knowledge, tools, and AI-driven guidance

Add the Butterfly
Offer your visitors a discreet & anonymous safe space

Scope

Estimates published by the World Health Organization indicate that around 1 in 3 women worldwide have suffered or will suffer physical and/or sexual violence from intimate partners during their lifetime.

Domestic violence is a worldwide epidemic

47.8% of women and men in the US experienced domestic violence and did not report it to the police

1 in 3 women, an estimated 736M women worldwide, have experienced or will experience domestic violence.

Our Product

The Butterfly Button is an embedded feature created by a social impact initiative, founded on lived experience of domestic violence. It is designed to make support accessible in a safe, discreet, and trace-free way – ensuring that help is always within reach.

Seamlessly integrated into any app or website, the Butterfly Button serves as a discreet “escape button,” opening a digital safe zone where individuals can seek guidance and support without leaving any trace on their device.

Powered by AI-driven conversation and risk assessment, it provides users with reflection, awareness, and tailored guidance, while also connecting them to professional support when needed.

By integrating the Butterfly Button, platforms not only create greater awareness and offer protection to their users, but also demonstrate true corporate responsibility – turning digital spaces into places of trust, safety, and hope.

The Problem

Domestic violence is one of the world’s most widespread yet hidden crises. Millions live in silence, facing fear, shame, and isolation afraid to speak out because of stigma, exposure, or the consequences they may face. .

At the same time, society and organizations often find it hard to respond.
Without safe and accessible channels of support, the problem remains hidden -leaving individuals cut off, voiceless, and forced to carry the burden alone.

The Solution

Creating a trusted safe space inside platforms – a place users can always turn to for support, anonymously and discreetly, without leaving traces.

Providing a discreet and safe environment where individuals can share their experiences, reflect on their situation, and discover ways forward – with connection to professional support when needed.

Engaging organizations as active partners – turning your platforms into spaces that show individuals they are not alone, while positioning you as an active force in solving one of society’s most hidden problems.